Vivo China wanted an in-device video presentation of their new Y71 model. The presentation was meant to appeal to a younger audience in a vibrant and playful way that also showcased some of the phone’s key features. Combining fluid animations, colorful environments and an energetic soundtrack, this gave a perfect first impression of the Vivo Y71.
Colored mechanisms in symmetrical arrangements create the environment for the Y71’s showcase. We used these elements to communicate a clean, modern design where everything has its place.