By taking to heart the consumer attitude of “born to stand out” and weaving the new product features into the fabric of the visuals, we sought to drive home the full energy and essence of the new Oppo A11. Dynamic, fast, and powerful, this device was meant to be showcased in a supercharged, neon environment.
Corridors of neon lights that are responsive to the sound design serve to draw the viewer into the spot.
To hint at the blinding speed of the phone, the spot travels through high speed tunnels and rapidly changing environments. The speed in these shots stays constant, showing the precision and power of the device.