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Personetics: Cognitive Banking

The contemporary individual has come to expect a more sophisticated type of banking, one that applies to our finances, the same personalised experience pioneered by industry giants like Amazon and Netflix.

Personetics is helping banks to meet the ever-changing consumer demand by enabling them to deliver intelligent, personalised and bespoke banking and financial services to their customers.

Tracing the lineage of banking from the ancient Greeks to today, our Personetics brand film outlines the next step in the evolution of finance: cognitive banking.

Brand Film

2025

Credits

Client Personetics
Creative Direction Yambo and Tal Baltuch
Production Clem Shepherd
Look Dev Owen Schmidt, Uluhbek Muminov, Miguel Toledo,
Chisom Joseph Emeka
3D Animation Riccardo Bottoni and Uluhbek Muminov
2D Graphics Tal Baltuch and Maayan Erlich
2D Animation Maayan Erlich
Colour and Post Production Tal Baltuch
Music and Sound Design The Soundery