Mobileye ECUs
Working with the creative and engineering departments at Mobileye, we created a 90s product and brand film to introduce their latest, AI-powered driver assistance hardware and software developed to bring us a step closer to autonomous driving globally.
Highlighting the specific features of each modular platform included in their new suite of integrated ECU solutions, we built a narrative based on striving for total harmony on the road.
Highlighting the specific features of each modular platform included in their new suite of integrated ECU solutions, we built a narrative based on striving for total harmony on the road.
Brand Film
2024
Product (The ECUs)
Through a painstaking process of iteration in collaboration with the Mobileye engineering department, we recreated the intricate hardware that powers the ECU suite.
R&D
As part of the early R&D process, we experimented with a variety of approaches to visualising the relationship between the products, vehicles, and the environment.
Credits
Client Mobileye
Creative Direction Yambo
Production Clem Shepherd
Look Dev Michele Resenterra, Friedrich Neumann,
Jose Ignacio Claisse, Steward Lupercio, Dor Sagiv
3D Animation Riccardo Bottoni, Jose Ignacio Claisse,
Dor Sagiv
2D Animation and Typography Dor Sagiv
PCB Modelling and Shading Roman TIkhonov
Hard Surface Modelling Kirill Moroz, Furkan Günal
Music and Sound The Soundery
Colour and Compositing Dor Sagiv
Creative Direction Yambo
Production Clem Shepherd
Look Dev Michele Resenterra, Friedrich Neumann,
Jose Ignacio Claisse, Steward Lupercio, Dor Sagiv
3D Animation Riccardo Bottoni, Jose Ignacio Claisse,
Dor Sagiv
2D Animation and Typography Dor Sagiv
PCB Modelling and Shading Roman TIkhonov
Hard Surface Modelling Kirill Moroz, Furkan Günal
Music and Sound The Soundery
Colour and Compositing Dor Sagiv
